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Google considers a number of factors alongside citation directories when deciding whether to display your business listing to someone who has searched for the products or services you offer. One of the things they take into account is the proximity of your business to the location of the search. blog Market research was seen as a bit of a gimmick not that long ago. But it’s more important than ever in an age where consumers crave a personalised experience rather than a one-size-fits-all approach. Conducting thorough research into your customers’ needs, their common issues and pain points will help you to develop tailored solutions and messages that resonate with them on a very individual basis